Domain Name – 3 Reasons Why You Should Have Your Main Keyword in Your Domain Name

A good domain name provides a great deal of value for your organization and there are many different reasons why this can make a difference for your online business. One of the best ways to capitalize is by placing your main keyword in the domain name itself. This can give you a head start in your quest towards successful online business development.

Here are 3 reasons why you should have your keyword in your domain name.

1. Immediate SEO. Having your keyword in your domain name is like an immediate SEO boost. You are automatically going to have an edge on other websites who do not include keywords in their domain name. The more places you can put your keywords the better, and no place is more important than your domain name because its power transfers to every page on your site.

2. Advertising. Using your keyword in your domain name is giving you an opportunity to advertise to people and entice them to click on your link. When people see what your website is all about, they will instantly give more credibility and recognition to it if it matches what they are looking for. Therefore you'll be able to drive more traffic to your site just by having your URL displayed.

3. Targeting your Audience. It's extremely important to target your audience and to attract the right kinds of people to your website. Including keywords is another easy way that you can complete this task for your online business. If your website domain is "JoesStore", nobody is going to know what your website is about. However, if your domain is "JoesDiscountTools", then people will immediately know what to expect from your site and you'll be able to target your audience far more effectively.

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Photography For Beginners – Make Your Subject Really Stand Out

Great photography subjects are all around us. You do not have to go far to find interesting people, flowers, or wildlife. The real test is to use your skills to create a photo with genuine impact.

How do you make your subject really stand out in a photograph? It is tempting, but quite wrong, to blame the camera when your photo does not work out the way you want. You need to know right now that a more expensive camera will not automatically make you a better photographer. In truth, the techniques in this article will work for almost any camera. All you need are manual aperture and shutter speed settings, and a decent zoom lens.

Here are a few simple tips for adding impact to your subject.

Tip # 1. Highlight A Brightly Lit Subject Against A Dark Background. If you are shooting a subject in full sunlight, with a shady background, the subject is always going to stand out. This is a simple principle to understand, but it is a little easier said than done.

When your photograph has two very different levels of light, the lightmeter in your camera can be confused. It may expose for the dark background, causing your subject to be overexposed. The trick is to expose for the subject.

You can not do this on automatic. What you need to do is switch your camera to manual, and adjust the aperture and / or shutter speed settings until the photo is underexposed by one or two stops (depending on the lightmeter). When you get the balance right, you should have a dark background and a perfectly exposed subject.

Tip # 2. Use A Small Depth Of Field To Blur The Background. You have seen plenty of photos where the subject is sharp and clear, but the rest of the picture is completely out of focus. You will find this an easy way to add impact to the subject, and a three-dimensional effect to your whole photo.

To achieve this, you use a combination of a large lens and a wide aperture. First, zoom in on the subject with your largest magnification. This will naturally reduce the depth of field. Then adjust the aperture to its widest setting. A wide aperture will reduce the depth of field even further.

The closer you are to the subject the more pronounced the effect becomes.

Tip # 3. Use A Wide Angle Lens To Exaggerate Perspective. This technique is almost the opposite of Tip # 2. A wide angle lens makes everything in your photo appear much smaller, so objects in the distance seem much further away than they really are. Meanwhile, you can stand very close to a subject in the foreground (a person, animal etc) and still fit it in the frame.

As a result, your close-up subject will appear to tower over a background in which everything else looks very small and distant. Although the surroundings will be mostly in focus (the wide angle lens has a much larger depth of field), they will seem reliably small and insignificant, making your subject seem larger and more dominant by comparison.

So there you have three fairly simple ways to add impact to the subject in your photos. Because my background is in nature, I usually think in terms of wildlife, but you can probably think of many subjects that will benefit from these techniques.

The great thing is, you do not need a professional camera to try these ideas out. As I said earlier, if you have a zoom lens, and manual control of your aperture and shutter speed, you can add impact to your photos with just a little practice.

Even better, in the age of digital photography, practice costs nothing … so get out there and start snapping!

JavaScript for Web Design – Advantages and Disadvantages

This article discusses the good and the bad points of using JavaScript in your website designs. It points out the areas where JavaScript excels as a web based programming language and also describes situations where its use can actually detract from the performance of a website.

First of all, JavaScript is a browser based programming language that actually runs client side. This means that any code that you write in JavaScript is delivered along with your web pages and the scripts that you write actually run from within the users’ browser rather than directly on the server that is serving the web page. There are situations where JavaScript is an excellent solution for implementing neat features in a web design but there are also situations where using JavaScript can hurt your websites performance. It is my aim in this article to describe the best ways to use JavaScript and how to circumnavigate the downsides of using this versatile and powerful scripting language.

JavaScript for Web Design – The Advantages

JavaScript is an excellent solution to implement when validating input forms on the client side. This means that if a user forgets to enter his name in a form for instance a JavaScript validation function can popup a message to let him know about the omission. This is a far better solution that having a server side validation routine handle the error because the server does not have to do any additional processing. An asp or php routine could be written to achieve the same task but the JavaScript would not allow the form to be submitted unless it was completed properly in the first place, a much more robust solution!

Another area where JavaScript excels is in the creation of dynamic effects such as rollover images and scripted slideshows, where its use has become commonplace. Because JavaScript runs inside the clients browser it can be used to change the appearance of the users screen after the page has been sent by the server. This allows it to create some very impressive dynamic image effects.

JavaScript for Web Design – The Disadvantages

One of the major draw backs to using JavaScript is that it tends to severely bloat web pages. JavaScript code can quickly add up to hundreds of lines of code if you are using it to do anything even remotely interesting. That said the problem of large chunks of JavaScript code is easily solved by storing the JavaScript code off into separate JavaScript source files that have a .js extension. This cleans up your web page code because the JavaScript code is stored separately to the HTML page itself, leaving a much cleaner and more readable web page.

Because of JavaScript’s tendency to bloat web pages it can be very detrimental to the search engine friendliness of your web site. This is because when a search engine arrives at your site looking for quality content and keywords to determine what your page is al about, the last thing it wants to see is hundreds of lines of JavaScript code. Again, this problem is easily solves by neatly storing JavaScript code away in script files with a .js extension and linking to the script file in your HTML documents.

Conclusion:

JavaScript is a feature rich and useful browser based script that if used properly can achieve some great effects and improve the experience for the end user. There are drawbacks to its use in that it tends to bloat web pages. The key thing to remember is to get the best of both worlds by using JavaScript code in external script files. That way the code is separated from your content so you get all the benefit of JavaScript functionality but without the adverse effects of the associated code bloating.

Common Problems Faced By Event Organizers: What Is the Solution?

Event organizers are facing a lot of problems these days. Before the emergence of the internet, people had no concept of social media platforms or online promotion of events and activities. However, with the internet and the rapid popularity of social media tools, enterprises are now facing a tough challenge merging traditional marketing strategies with the more advanced online promotional tactics. Moreover, the present worldwide recession has led many organizations to seriously think of various cost cutting measures to manage administration within a limited budget.

Let’s now discuss the most common problems of creating and managing events, irrespective of its size and complexities.

Decreasing Budgets

The basic problem of arranging an event is budget. Event planners must keep in mind the amount of money required to book and decorate the venue, print hard-copy invitation letters, send them to respective guests, manage the menu for the show, to name a few. Moreover, there is a dire need to recruit additional staff to manage the overall administration before, during and even after the program ends.

Falling Off Event Attendance

With the ongoing worldwide economic crisis, people are showing reluctance in attending corporate meetings and tradeshows. Hence, many organizers are failing to sell their entire inventory of event tickets or maximize registration in spite of putting in their best efforts to make the event successful.

Marketing and Promotion Aspect

Organizing an event is as important as marketing it. Organizers have to give their 100% in promoting the meetings, conferences, etc. to make prospective attendees aware of such happenings. Only then can one develop chances of a full event attendance and tickets sale.

Conference or Meeting Management Problems

It becomes almost impossible for a single person to manage the logistical aspects of a conference or a meeting for their attendees and guests. Therefore, companies are seen hiring external temporary staff to take care of such processes. It takes a lot of time in finding suitable staff for these temporary roles and making them understand the work flow system within the administration of the organization.

Social Media Integration

Individuals are no longer using social media websites for merely personal reasons – they are utilizing Facebook Twitter, MySpace, and so on to meet urgent business needs and objectives. Meeting or seminar planners, therefore, need to focus on this area to expand their reach beyond geographical boundaries.

To address these growing issues and effectively manage events, organizers are seen taking the help of various types of online event management solutions. Such solutions come at a cost-effective rate and is said to be extremely easy to use and time-saving. Online event management solutions/software’s come integrated with a wide range of tools such as registration, payment management, communication, and marketing to help an organization host any type of event in a hassle-free manner.